Heritage Month Celebrations

Sony Music Group • Motion Design & Video Editing

Sony Music Group (SMG) is dedicated to the continuous celebration and empowerment of diverse identities and communities, both within our organization and beyond. Throughout each year, I created various visual content pieces for SMG's social media platforms to resonate with the themes and festivities of each heritage month.

In the creative process of unveiling each theme, I strategically incorporated relevant keywords to guide the motion design, ensuring a cohesive representation of the monthly celebrations. For instance, the dynamic shattering animation in the Women's History Month design served as a visual metaphor for the theme "Break the Bias."

Additionally, to showcase SMG's vibrant celebrations, engaged employee base, and overall company culture, I utilized recorded content from internal events to craft concise reels tailored for SMG's social media channels. This approach aimed to encapsulate the essence of our corporate environment and foster a sense of shared celebration.