Sony in action

Sony Music Group • Graphic Design

In 2023, Sony Music spearheaded the Sony in Action campaign, which recognized the third anniversary of the Global Social Justice Fund, a $100 million commitment to supporting anti-racist programs and initiatives around the world. The goal of the campaign was to acknowledge the anniversary, celebrate the work of the Fund and its partners, and communicate internal philanthropic activations for employees globally.

In collaboration with the Creative Director, I took lead in designing concepts that helped communicate the campaign launch across Sony Music’s internal and external channels. Leveraging large typography and red as the primary color, I created designs that not only resonated with the company’s creative narrative but also visually emphasized its impact on different communities worldwide.