Beyond the Instrument 2023

Sony Music Group • Graphic Design & Video Editing

Sony Music Group (SMG) remains dedicated to philanthropy, exemplified by initiatives like Beyond the Instrument—an annual program fostering educational opportunities for students aspiring towards music careers.

In its third year, the 2023 edition of Beyond the Instrument saw SMG collaborating with non-profits Notes for Notes and Fender Play Foundation to host academic activations in Los Angeles and London. Renowned artists and songwriters such as Cat Burns, KayCyy, DIXSON, Adam Lukas, and James Everingham served as program ambassadors and mentors.

Responsible for social media coverage, I crafted five graphics featuring artists and songwriters' headshots, spotlighting their involvement. Post-program, I produced two concise recap videos, utilizing on-site footage, offering SMG's social media audience a brief overview of each activation.