Your Voice, Your Power, Your Vote

Sony Music Group • Art Direction & Content Strategy

Voting is a right that everyone should exercise. To support this idea, Sony Music Group launched Your Voice, Your Power, Your Vote—a non-partisan voter campaign—for the 2024 European Union elections.

By partnering with marketing agency Blue Pixel and non-profit organization European Youth Forum, we developed a campaign that featured high-profile artists and songwriters, encouraging Europeans to “Take Action and Vote.” In doing so, we were able to engage and empower young voters, which was the primary goal of the campaign.