When Sony Music Group launched its Global People Promise, its formal articulation of company culture and employee experience, the goal was clarity: making sure both current employees and prospective talent understood what it stood for.

I designed the full asset suite supporting the rollout, extending the GPP’s established visual language across every touchpoint. Internally, that meant posters, digital signage, email banners, and ID card mockups, embedding the GPP into employees’ everyday spaces. Externally, I designed a social series for @lifeatsonymusic along with LinkedIn and X profile banners, bringing the same values to a public audience considering Sony Music as an employer.

The result: a unified identity across physical and digital formats that drove 80% employee awareness of the Global People Promise.